Argentine Bielsa becomes Chile’s unlikeliest sex symbol

October 10, 2009

Marcelo Bielsa’s feats – leading Chile’s national team to the third spot in the World Cup qualifiers and just one win from a ticket to South Africa 2010 – have turned him into one of Chile’s most beloved figures. Men say he should run for president; women rank the introverted coach a sex symbol.

His popularity is backed by numbers. A poll in El Mercurio newspaper ranks Bielsa the best trainer in Chile’s soccer history, above Nelson Acosta who took the team to the second round of France 1998 and Fernando Riera who led “La Roja” to the third spot in Chile 1962.

But passion for the Argentine transcends the soccer pitch and enters the realm of the altar.
In the most recent act of fervour, a group of fans is asking the Vatican to canonise him. The site asks fans to support the effort by lighting 100,000 virtual candles for “San Marcelino.”

Bielsa, who is pictured with a halo on an altar, wearing the red jumper of the Chilean squad, even has prayers in his honour. “Blessed San Marcelino, lead your serious glare towards our fans and fill our nation with your glory,” reads one of them. It adds: “The nation you’ve chosen to change history and bring only triumphs to La Roja.”

The site asks for three miracles from “the saint”: Chile’s classification to the next World Cup, reaching round two, and winning the tournament.

The first miracle could be granted if “Saint Marcelino’s” Chile beats Colombia in Medellin on Saturday. For now fans can only pray and hope the miracle is achieved and their team can come back to a World Cup after 12 years of purgatory.

PHOTO: Chile’s coach Marcelo Bielsa listens to a question during a news conference at Santiago August 31, 2009. REUTERS/Ivan Alvarado

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Tags: acosta, Argentine, beloved figures, Chile, colombia, el mercurio, feats, Fernando Riera, France, Ivan Alvarado, marcelo bielsa, medellin, Nelson Acosta, photo chile, president women, purgatory, reuters, riera, s chile, Saint Marcelino, San, san marcelino, Santiago, sex symbol, soccer history, soccer pitch, South Africa, Vatican, world cup qualifiers

MLS looks to ‘eye candy’ to win over new fans

April 22, 2009

Working to break through the clutter in the crowded North American sports market, Major league Soccer has teamed up with CosmoGirl.com to show off its best-looking young players, or “eye candy” as the website dubs them.

Fifteen MLS players, or “playas,” are on display at the website of Cosmopolitan’s teen magazine. Ranging in age from 19 to 27, the players are shown in photos both in action and relaxing off the soccer pitch.

The introduction: “Thought you had to travel abroad to look at some serious soccer hotties? Not anymore! We tracked down Major League Soccer’s most talented guys-next-door and got them to reveal some serious dating dirt! Find out what these cuties are looking for in a girl while staring at their steamy pics.”

For instance, Chance Myers (pictured), the 21-year-old Kansas City Wizards defender, lists his dating status as “taken” and reveals a girl who catches his eye is wearing “a sweet hat!.” Meanwhile, 23-year-old goaltender Danny Capero of the New York Red Bulls calls kissing on the first date “absolutely necessary”. (Sorry girls, he’s taken).

Robbie Rogers, the single, 21-year-old midfielder for the Columbus Crew, when asked to describe himself in three words, replied: “That’s easy…the three F’s: fun, friendly and fysical!”

The MLS has held up relatively well amid the recession thanks to lower ticket costs. The 15-team U.S. professional soccer league has pushed ahead with expansion despite the slowdown, with plans to add teams in Philadelphia in 2010 and Vancouver and Portland in 2011.

MLS officials said the CosmoGirl.com campaign is part of the sport’s efforts to branch beyond its 18-34 male target market and reach young women.

(Photo: MLS)

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